Helping extraordinary women ignite a rebellion to celebrate and savor a badass midlife. 

We rebel against the idea that midlife is the beginning of the end. We rebel against the idea that women in midlife are invisible. We rebel against the idea that the best years are behind us. Join the Badass Rebellion to upgrade your midlife from bleak to badass. Get on our list for all the inside scoop.

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Badass

No to putting yourself last. No to exhaustion and overwhelm. No to the story that you’re past your peak. Our guide includes 25 scripts for how to say no like a pro, as well as tips and tricks to say no like a badass, no matter the situation.

The first step in upgrading your midlife from bleak to Badass is to start saying "no" now.

NO – THE MAGIC WORD

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Ugghhh. What utter bullshit!

She studied hard, worked hard, and accomplished so much. She had a loving family, fulfilling work, and wonderful friends. Perhaps she was busy, overwhelmed, and utterly exhausted, but she made sure to always take care of everyone else, and she looked damn good while doing it all. 

Then the woman arrived at midlife. 

Her kids weren’t home as much, and her parents were older or gone. She felt lonely, blah, and didn’t quite recognize herself in the mirror. She constantly asked herself “Now what?” 

She tried to find some hobbies and joined a gym, but that didn’t seem to be the answer. This incredibly smart and driven woman could find plenty of options for self-improvement to help her try to hold onto her youth, but not one of them offered what she really craved: connection, adventure, and belonging. She eventually started to believe all the messages she received about female aging and midlife so she gave in and did what she was “supposed” to do…She went over the hill to the dreaded “other side,” where she withered away, dried up, and disappeared. 

The End. 

Once upon a time, there was a diligent and kind woman...

Settle in, It’s Badass Story Time…

NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO NOPE NO
THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦  THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦ 

THIS IS NOT THE LIFE YOU DREAMED OF ✦ THIS IS NOT THE LIFE YOU DREAMED OF ✦

Imagine if you upgraded your midlife from bleak to total badass. 

When you rebel against the story that your best years are behind you, you’ll tap into the knowing that midlife is the peak. The peak of earning, respect, freedom, and choice. It doesn’t get better than this. You’ll discover: 

The answer to "now what?" for this middle third of your life

Sounds enchanting, right? 

Total Badass

Vivid zest for each joy filled day

Inner peace and comfort in your own skin

This is all possible when you join The Badass Rebellion, where badass women rebel against the story of the “midlife crisis” and instead celebrate peak years of freedom and joy.

Sliding down the hill into midlife with reckless abandon. 
We give women a roadmap so they can navigate midlife with peace, freedom, and joy. 

THE

Badass Boundaries

COLLECTION

The 3-step system to harness the power of no

Discover everything you need to stop feeling frantic and start taking control of your life. 

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THE WORKSHOP

Journey D.E.E.P. into Boundary Setting

Set boundaries like a total Badass at home, at work, and in your relationships.

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THE BOOTCAMP

25 Ways to Say “No” like a Badass every time.

Download the free guide with our top scripts, tips, and tricks to say “No” like a Badass, every time!

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THE GUIDE

"I left feeling really understood, supported, and empowered to make changes.”

Stephanie, CEO

MEET YOUR MIDLIFE ADVENTURE GUIDES

Lucy,Jamie & Avery

We are three women in our 40’s (yep, right in the midst of midlife ourselves), all with PhDs in Clinical Psychology, and each with years of training and experiences in our private practice. As we’ve gotten older, we’ve been shocked by the lack of information and support for this phase of life. We were inundated with books and guides for other pivotal life transitions like puberty and pregnancy, but no one talks about midlife or menopause, making it feel confusing, shameful, and just plain weird. 

During the pandemic we experienced a midlife slump ourselves, so we created a fun and informative podcast called Inspiration from the Couch. This spiced up our days and allowed us to channel some badass creative energy. Most importantly, it fostered collaboration and connection. We got along so well and had so much fun, we decided to create the Badass Rebellion, a movement to help extraordinary women celebrate and savor a badass midlife. 

You MAY HAVE SPOTTED US ON

The Badass Rebellion is all about:
Reckoning, Reclaiming, and Celebrating women’s midlife years

Learning about what to expect and what the heck is normal during these years

Making peace with who and where you are

Letting go of the shit that holds you back: grief, guilt, expectations, and regret

Embracing freedom and choice (although you might not know it yet, you’re less tied down than ever before)

Igniting the fire inside of you (it’s not just a hot flash!)

Celebrating you and your Badass (mid)life while savoring each moment

WORK WITH US

And we do all of this with humor and wisdom, connection and support. 
Midlife is not the beginning of the end. It’s just the beginning. 

Are you tired of putting yourself Dead Ass Last? 

You’re exhausted, burnt out, and fed up with your never ending to-do list. Quite honestly, you’re over it. We want to give you 5 Permission Slips that will take you from Dead Ass Last to Priority #1 in your life (without the guilt)!

GET YOUR PERMISSION SLIPS